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Establishment of a factory
The industrial production of edible oil in the Balkans dates back to the small town of Vrbas in Vojvodina. Enterprising merchant Jakob Lenji built the first oil refining workshop in this town on the shore of the Old Channel in 1855. No one could have imagined that the commissioning of this small plant would lay the foundation for a future powerful industrial giant – the VITAL plant. Lenny’s factory began production of pressed unrefined oil with manual and livestock power. The predominant raw materials were hemp, pumpkin seeds and rapeseed. Until 1929, the crude oil was refined not in Vrbas but in Budapest where the Lenji family owned a refinery. The third and fourth decades of the twentieth century, when the factory was headed by the grandson of the founder, Joseph Lenji, are very significant for the development of the first oil mill in the Balkans.
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Factory „Vojvodina”
Lenji registered the workshop as a factory “Vojvodina” on August 4, 1928. In fact, its name was officially: “Steric and Lenji – the first Serbian oil factory in Vojvodina” Novi Vrbas. In the summer of 1930, an oil factory ” Vojvodina “, as the property of Lenji and his comrades, is registered as” a company engaged in the production and sale of edible oils, for technical purposes, fat and whale, as well as the sale of mineral oils. ” Lenin and the Reich & Friedman Company of Novi Bečej also shows a trademark that had three six-pointed stars, evenly spaced.
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Commissioning of the margarine plant
In 1957. the first margarine factory in Serbia was completed and put into operation. Vrbas oilseeds produced the first 90 tons of this food that year. VITAL experienced the fastest development in the period from 1969. to 1977 . During this period, several production facilities were built in new locations for which the most up-to-date world oil and margarine production equipment was imported.
How it all began
Lenji’s Factory: Enterprising merchant Jacob Lenji founded it in 1855. in Vrbas, on the bank of the Old Channel, the first oil processing workshop. Lenjis factory began production of pressed unrefined oil with manual and livestock power. The predominant raw materials were hemp, pumpkin seeds and rapeseed. Until 1929, the crude oil was refined not in Vrbas but in Budapest where the Lenji family owned a refinery.
No one could have foreseen that this small plant would grow into today’s industrial production of incomparably larger capacity over the next few decades.
Why is the period 1930 - 40 important?
The third and fourth decades of the 20th century, when the factory was headed by the grandson of the founder, Joseph Lenji, were very important for the development of the first oil mill in the Balkans. During this period, production was modernized, new equipment and refineries were purchased, so the process production of edible oil completely rounded in the willow factory. The first sunflower oil was produced in this oil mill in the 1930s. Since then, sunflower has been a major raw material in production and today represents a kind of emblem of the factory.
The beginnings of Vitale date back to the late 1950s, when the factory recorded two significant dates. In 1957, the first margarine factory in Serbia was completed and put into operation. Vrbas oilseeds produced the first 90 tons of this food that year.
Rise of Vital
VITAL experienced the fastest development in the period from 1969. to 1977 . During this period, several production facilities were built in new locations for which the most up-to-date world oil and margarine production equipment was imported. Today, Vital is a powerful industrial giant for the production of oils, margarines, vegetable fats, etc.
How did we celebrate the anniversary?
Vital this year marks a significant anniversary, 165 years since the founding of business.
The big names of Serbia’s economy and business, in the company of the leading people of the successful local factory in Vrbas, have been present for the extraordinary celebration of the great jubilee of the duration of “Vital” for 165 years!
In one Belgrade club, with a magnificent cabaret program, the jubilee, which few companies can boast, was marked with valuable prizes to attendees, and a reminder to all who will or will not miss meals without “Mayovita”, “Vital” oil, and other products lasting longer than a century.
How it all began
Lenji’s Factory: Enterprising merchant Jacob Lenji founded it in 1855. in Vrbas, on the bank of the Old Channel, the first oil processing workshop. Lenjis factory began production of pressed unrefined oil with manual and livestock power. The predominant raw materials were hemp, pumpkin seeds and rapeseed. Until 1929, the crude oil was refined not in Vrbas but in Budapest where the Lenji family owned a refinery.
No one could have foreseen that this small plant would grow into today’s industrial production of incomparably larger capacity over the next few decades.
Why is the period 1930 - 40 important?
The third and fourth decades of the 20th century, when the factory was headed by the grandson of the founder, Joseph Lenji, were very important for the development of the first oil mill in the Balkans. During this period, production was modernized, new equipment and refineries were purchased, so the process production of edible oil completely rounded in the willow factory. The first sunflower oil was produced in this oil mill in the 1930s. Since then, sunflower has been a major raw material in production and today represents a kind of emblem of the factory.
The beginnings of Vitale date back to the late 1950s, when the factory recorded two significant dates. In 1957, the first margarine factory in Serbia was completed and put into operation. Vrbas oilseeds produced the first 90 tons of this food that year.
Rise of Vital
VITAL experienced the fastest development in the period from 1969. to 1977 . During this period, several production facilities were built in new locations for which the most up-to-date world oil and margarine production equipment was imported. Today, Vital is a powerful industrial giant for the production of oils, margarines, vegetable fats, etc.
How did we celebrate the anniversary?
Vital this year marks a significant anniversary, 165 years since the founding of business.
The big names of Serbia’s economy and business, in the company of the leading people of the successful local factory in Vrbas, have been present for the extraordinary celebration of the great jubilee of the duration of “Vital” for 165 years!
In one Belgrade club, with a magnificent cabaret program, the jubilee, which few companies can boast, was marked with valuable prizes to attendees, and a reminder to all who will or will not miss meals without “Mayovita”, “Vital” oil, and other products lasting longer than a century.